Long Term Care & Senior Living Blog

Marti Bowman

As VP of Marketing, Marti brings significant experience leading go-to-market strategies, product marketing, communications and PR programs for technology startups as well as Fortune 500 organizations. Prior to OnShift, Marti was a principal product director at Oracle, where she drove global go-to-market strategies for the Oracle Fusion Middleware product portfolio. She joined Oracle through the acquisition of BEA Systems, where she was a product marketing manager.
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Recent Posts

Best of the Long-Term Care and Senior Living Blog 2016

Marti Bowman

On my drive into work this morning, I found myself wondering how we are already more than half-way through January 2017. Seriously, where has the time gone?! I have mixed emotions about the time flying by. I'm a little behind on my resolutions (ugh, don't judge) but at the same time, I'm very excited about what 2017 has in store. 

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Picking The Best Employee Communication Channels For Senior Care

Marti Bowman

One size doesn’t fit all when it comes to communication in the workplace. 

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Why OnShift & Argentum Are Partnering to Address Workforce Challenges

Marti Bowman

OnShift made an exciting announcement earlier this year: we’ve partnered with national senior living association Argentum (formerly Assisted Living Federation of America) on a three-year initiative that will work to improve the senior living workforce.

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What Senior Care Stands to Gain From Millennials

Marti Bowman

When it comes to senior care staffing, many long-term care and senior living providers are scrambling to figure out how to best manage the millennial generation. A lot of the talk is focused on what millennials want and need from their jobs and workplace environments. There’s another factor of the equation many employers fail to consider: what can the senior care industry can learn from millennials? 

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Focus on Engagement for Better Quality in Senior Care

Marti Bowman

When it comes to senior care, operators face many conflicting priorities. Government regulations require tracking and reporting various activities, and the safety and health of residents is always a top concern. However according Laura Katz Olson, an expert in public policy and aging and a caregiver herself, food and staffing should be at the top of the list.

In a recent McKnight’s Senior Living article, Olson says that meal times are often the highlight of the residents’ day. She recommends that providers be willing to accommodate different types of diets and serve high-quality, delicious food. 
Olson is also quoted as saying, “The driving force of quality care is the staff. Communities that commit to excellence by providing relatively high wages, great healthcare benefits and opportunities for advancement for staff members, are more likely to be rewarded with minimal turnover, which means that staff members are more likely to be familiar with resident needs and care about meeting them.”

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LeadingAge & OnShift Announce Payroll-Based Journal Partnership

Marti Bowman

Research published earlier this year indicated that 84% of long-term care providers claimed to not be fully prepared for Payroll-Based Journal. Despite the July 1st start date for mandatory data collection, many providers are still unprepared. Complex processes combined with a lack of knowledge and resources for defining, collecting and submitting staffing information can be challenging for providers.

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5 Tips For Engaging Senior Living Employees

Marti Bowman

Employee turnover is a top concern among post-acute care and senior living providers, and one they’re actively trying to combat amid significant wage pressures and an impending caregiver shortage.

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OnShift & Argentum Are Partnering to Address Workforce Challenges in Senior Living

Marti Bowman

OnShift made an exciting announcement in February: we’ve partnered with national senior living association Argentum (formerly Assisted Living Federation of America) on a three-year initiative that will work to improve the senior living workforce.

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3 Tips for Retaining Millennial Talent in Senior Care

Marti Bowman

With a better sense of how to attract top millennial talent, senior care providers might believe the hardest part of developing an effective staff—recruitment and training—is behind them. However, retaining that millennial talent can be just as challenging, if not more so, than getting this generation through the door in the first place.

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4 Tips for Attracting Millennial Talent in Senior Care

Marti Bowman

Attracting millennial talent to the senior care industry should be a top priority for providers amid a significant caregiver shortage. Tapping this generation can prove challenging, though, and there’s no doubt that industry leaders have their work cut out for them in doing so.

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